Naked lady in the ice cube

In a magazine full of beautiful women in barely there bikinis, what better way to entice the male target than to invite readers to find a naked woman in a glass of scotch? The last thing you want to do is create wallpaper for the Super Bowl of print ads. To add another layer of consumer participation, the ad was linked to an online game that offered a chance to find more hidden objects in the image. In the 10 days after the issue appeared on newsstands, the Web site received 26, hits, says Gallo. Inside the ice cubes were faint images of the words Absolut Vodka. The findings were later debunked when Vicary was challenged to repeat the experiment and failed to achieve the same results.
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22.06.2020
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The Craziest Subliminal Ads

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The Craziest Subliminal Ads - TheStreet

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do sometimes respond non-consciously to cues they aren't consciously aware are there. Subliminal exposure to the Apple brand seems to make people more "creative" than if they are exposed to the IBM brand, for instance. But extremely brief stimuli that consumers are unaware they're looking at is still unlikely to give them the urge to go shopping. You're probably not feeling the urge to buy a bottle of Absolut right now, even though the joke in the ad above is that the words "Absolut Vodka" are hidden in the ice cubes click to enlarge. Nonetheless, people remain fascinated by allegedly subliminal messages in ads -- even though if something is truly subliminal you shouldn't be able to identify it, by definition. Most "subliminal" ads are happy accidents, or people seeing what they want to see.
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The 10 Best Subliminal Ads Ever Made

What I noticed is that there seems to be a naked, reclining lady reflected in the ice cube. The "dice" thing? Not really
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