Skip to Content. So many kids love watching videos on YouTube, it seemed like a slam dunk for Google to create a special app specifically for the online video service's youngest fans. And while YouTube Kids offers a colorful, easy-to-navigate environment, a wide range of high-quality videos, a few parental controls, and fun features for kids, it's been dogged by concerns over its advertising, branded content, and inappropriate clips slipping through the curation process. So is YouTube Kids right for kids -- or not? With its whimsical visuals, silly sound effects, and picture-based navigation, YouTube Kids is fun and friendly -- and doesn't look at all like its parent site.